2021
WEEDMAPS

420 @ Times Square


CO-IDEATION • PAID MEDIA • BRAND AWARENESS

The Objective. “we have the opportunity to place an ad in Times Square to celebrate New York legalizing cannabis… the space is awkward… oh, and you have 30 hours to deliver.” make it memorable — with brand awareness top-of-mind.

The Solution. a simple message and a lit joint should do the trick
… so, let’s share the ‘world’s largest digital joint’ to celebrate legalization; that should be a memorable brand play.

Collaborative Concept, Art Direction, Motion Graphics Magic // Kevin Barrett
Media Placement // New Tradition