The Objective. concept, curate, art direct & design 100+ digital social deliverables [static & motion] with strategic goals and priorities considered: product priorities (branded and non), target audiences (new market segments, existing market segments: moms with one or more of four child age ranges) and channel optimization.

The Solution. TL;DR: Kohl’s has all the cool-kids wears at an affordable price. showcase head-to-toe personality featuring denim, shoes, favorite big brands, activewear. Kohl’s has it all… and Kohl’s cash rewards to make money go further. Considering the large quantity of deliverables, limited team capacity, timing, and addtl production limitations, I decided to lean into photo, stop-motion, motion graphics and (with the Sr. Copywriter) simple CTAs to efficiently and quickly develop thumb-stopping in-feed creative.