The Objective. Write, concept and pitch a 6-episode webisode series that drives brand awareness, showcases seasonal products, highlights Kohl’s Cash and speaks to moms who like deals.

The Pitch. Two best-friend moms chit-chattin’ about their favorite Kohl’s shopping hacks while sharing their recent hauls with us. A bit of cheesy midwest-mom humor topped off with some the occasional on-the-nose celebration of Kohl’s Cash.

The Deliverables. 6 full-length Youtube episodes; Truview ads for Youtube; :06 bumpers for Hulu.