JULEP WELLNESS
Financial SaaS

visual identity pitch


CONCEPT • ART DIRECTION • PRODUCTION • STYLING • PHOTOGRAPHY • DIGITAL COLLAGE

The Brief. create a fresh visual, photographic treatment for Julep Wellness, a financial wellness app and educational hub. Pitch a style that appeals to Millenial & Gen-Z audiences and is repeatable for any pick-up or ad-hoc freelance designer with only stock footage in-hand.

The Solution. Editorialize the approach. Bring tactility to the digital realm via digital collage. utilize elements, textures and colors inspired by the printed dollar (when viewed at 400%). Copper, pewter, and green … like it grows on trees.

Instagram profile of Julep financial wellness app, showcasing posts related to saving money, with images of coins, bills, a scale, and a car. The profile has 108 posts, 800 followers, and follows 922 accounts.
Artwork of a quarter with half of a face and brain pattern
Illustration of a light bulb filled with coins, with text "save the smart way" and "start today," brand "julep."
Graphic of a person climbing oversized credit cards, text says "pay off your credit card debt." The background is yellow with "start today" on an orange button. Logo "Julep" in the corner.
Origami rocket ship made from a folded one hundred dollar bill on a colorful background.
Coffee cup and fries in packaging made of dollar bills