JULEP WELLNESS
Financial SaaS

visual identity pitch


CONCEPT • ART DIRECTION • PRODUCTION • STYLING • PHOTOGRAPHY • DIGITAL COLLAGE

The Brief. create a fresh visual, photographic treatment for Julep Wellness, a financial wellness app and educational hub. Pitch a style that appeals to Millenial & Gen-Z audiences and is repeatable for any pick-up or ad-hoc freelance designer with only stock footage in-hand.

The Solution. Editorialize the approach. Bring tactility to the digital realm via digital collage. utilize elements, textures and colors inspired by the printed dollar (when viewed at 400%). Copper, pewter, and green … like it grows on trees.