ALS ASN x TRACTION FACTORYTed & Jaci vs. ALS
PRODUCER • WRITER • ASSISTANT VIDEOGRAPHER
NON-PROFIT CAUSE MARKETING & CORPORATE FUNDRAISING
The Objective. Deliver a video short for the ALS-Association to utilize as a tool for corporate sponsorship outreach and fundraising efforts. Help the ALS-Association raise money for research.
The Solution. Humanize the story by hearing directly from the patient, Ted Hoakensen. Authentically document Ted and Jaci as they navigate and build a new normal now that ALS is a part of their lives. Their day-to-day looks a bit different, but they’re not giving up without a fight.
$110k
Fundraised via Corporate Sponsorship
within a few weeks of publication.
Awarded Silver
TV-Film and Public Services:
Graphis Ad Annual, 2016.
$55k
Fundraised via Private Donors in one night at the Annual ALS-ASN WI Chapter Gala Event.
